Sharing the same adventurous spirit as Jeka Holidays for many years, it’s with great sadness to hear Jeka is to cease trading after summer 2019 due to operational reasons.

This news has come as a shock to us all and, as a fellow tour operator, we understand how difficult this decision must have been to make.

Having felt that their quality of service would be compromised if they’d continued, Jeka has admirably endeavoured to ensure the longevity of their legacy in Adelboden and believe that we’re the best people to work with their groups, both past and present, to fulfil tours from 2020 onwards; something that we’re incredibly humbled by.

Whilst we’re two different businesses, we’ve always shared the same core values: creating memorable experiences and lifelong adventures for uniformed youth groups.

Throughout 2019, we’ll be working really closely with Jeka – not taking them over – in an effort to adapt our product for 2020 and beyond to something that’s a little more familiar to Jeka clients, but still remains true to Venture Abroad.

In essence, we hope to be able to provide the same level of attention and service that Jeka’s loyal groups will have become accustomed to.

Yes, our business models differ slightly, but with careful consideration, we hope to amalgamate the best bits of the Jeka and Venture Abroad products for the benefit of future groups.

Venture Abroad has always offered set departure trips for smaller groups with coach share options to keep costs low, as well as bespoke trips with the use of a coach for the entire duration. But we’re aiming to adjust our food provision and continue working with local suppliers in resort – giving Jeka clients access to the same chalets as they previously had alongside our existing portfolio.

So if you take anything away with you, let it be this: you’re in safe hands. Venture Abroad is an independent, family-run business with over 45 years’ experience in creating tailor-made activity trips, complete with ABTA bonding and ATOL licensing.

Not only that, we’ve been operating in Adelboden for much of that time, so you can rest assured that Jeka’s trust in us is well founded. If you have any questions, concerns or you simply want to get to know us better, just talk to us. We’re a lovely bunch of people.

We wish our friends at Jeka all the best for their final summer and pledge to continue creating great adventures with as much heart and soul Jeka has given for over 50 years.


Read the letter from Jeka’s director, Shaun Taylor